The rise of video in podcasting20241204161535
The rise of video in podcasting
Podcasting remains audio-first, but video is reshaping discovery and engagement. With platforms like YouTube driving growth, creators must embrace mul...
The Power of Podcasts in the Workplace: A Tool for Connection, Communication, and Culture20241120173532
The Power of Podcasts in the Workplace: A Tool for Connection, Communication, and Culture
Podcasts have come a long way from being just a form of entertainment or a way to catch up on news. Today, they are one of the most dynamic tools in t...
Audio Is Booming, but Ad Spend Hasn’t Caught Up20241106151120
Audio Is Booming, but Ad Spend Hasn’t Caught Up
Read Time: 3 minutesIAB's latest insights reveal that podcast advertising is booming, yet ad spend trails behind. Brands have a unique chance to l...
The Pulse of Podcasting in 202420241106144448
The Pulse of Podcasting in 2024
Read Time: 2 minutesAcast’s Podcast Pulse 2024 highlights podcast advertising as a powerful tool for brands. With trusted hosts, niche audiences, ...
Why Titles and Descriptions Matter for Podcast SEO20241105152038
Why Titles and Descriptions Matter for Podcast SEO
With over 5 million podcasts and more than 70 million episodes available across platforms like Apple Podcasts and Spotify, standing out from the crowd...
Gen Z to Spend Big on Black Friday – Reach Them with Podcasts20240913132205
Gen Z to Spend Big on Black Friday – Reach Them with Podcasts
Read Time: 2 minutes
With Gen Z expected to spend over £556 million this Black Friday and Cyber Monday, brands need to act quickly to secure podcast ...
7 reasons why podcast advertising delivers20240823090828
7 reasons why podcast advertising delivers
Read Time: 4 minutes
7 reasons why podcast advertising continues to deliver for brands. Using data from Sounds Profitable to succeed in podcast adver...
Ad Nauseum Report: Are consumers sick of podcast advertising?20240718164053
Ad Nauseum Report: Are consumers sick of podcast advertising?
Read Time: 4 minutes
Discover surprising insights on podcast listener behaviour and podcast advertising effectiveness in our latest blog. Learn how t...
The UK Podcast Audience20240711144532
The UK Podcast Audience
Read Time: 4 minutes
U.K. Podcast Listener Statistics 2024. Key Insights into podcast audiences from Edison Research highlighting consumption, engage...
Unveiling the Power of Podcast Advertising20240611173352
Unveiling the Power of Podcast Advertising
Read Time: 4 minutes
Podcast advertising is increasingly becoming a digital media channel of choice for advertisers. Find out why podcast advertisin...