The rise of video in podcasting20241204161535
The rise of video in podcasting
Podcasting remains audio-first, but video is reshaping discovery and engagement. With platforms like YouTube driving growth, creators must embrace mul...
The Power of Podcasts in the Workplace: A Tool for Connection, Communication, and Culture20241120173532
The Power of Podcasts in the Workplace: A Tool for Connection, Communication, and Culture
Podcasts have come a long way from being just a form of entertainment or a way to catch up on news. Today, they are one of the most dynamic tools in t...
Can podcasts be used as a training tool?20241113155150
Can podcasts be used as a training tool?
Read Time: 3 minutes
Private podcasts are revolutionising sales training, offering flexible, on-the-go learning that fits busy schedules, boosts rete...
Audio Is Booming, but Ad Spend Hasn’t Caught Up20241106151120
Audio Is Booming, but Ad Spend Hasn’t Caught Up
Read Time: 3 minutesIAB's latest insights reveal that podcast advertising is booming, yet ad spend trails behind. Brands have a unique chance to l...
The Pulse of Podcasting in 202420241106144448
The Pulse of Podcasting in 2024
Read Time: 2 minutesAcast’s Podcast Pulse 2024 highlights podcast advertising as a powerful tool for brands. With trusted hosts, niche audiences, ...
Why Titles and Descriptions Matter for Podcast SEO20241105152038
Why Titles and Descriptions Matter for Podcast SEO
With over 5 million podcasts and more than 70 million episodes available across platforms like Apple Podcasts and Spotify, standing out from the crowd...
Internal Comms Trends 202520241003105527
Internal Comms Trends 2025
Read Time: 5 minutes
In 2025, internal comms pros must tackle key challenges like employee engagement and evolving workplace culture. Private podcast...
Branded podcasts…. do they work?20240919140839
Branded podcasts…. do they work?
Read Time: 4 minutes
Research into branded podcasts highlights why they are quickly becoming a must-have for businesses, driving thought leadership a...
Gen Z to Spend Big on Black Friday – Reach Them with Podcasts20240913132205
Gen Z to Spend Big on Black Friday – Reach Them with Podcasts
Read Time: 2 minutes
With Gen Z expected to spend over £556 million this Black Friday and Cyber Monday, brands need to act quickly to secure podcast ...
7 reasons why podcast advertising delivers20240823090828
7 reasons why podcast advertising delivers
Read Time: 4 minutes
7 reasons why podcast advertising continues to deliver for brands. Using data from Sounds Profitable to succeed in podcast adver...