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Straight Line Thinkers – World Financial Group

The Client:
World Financial Group - Richard Thawley

The Challenge

A large community of Financial Advisors – each member hungry for wisdom and data that will help to deliver success

The Magic

3 show channels – available with paid subscription to content designed to engage, educate, entertain, inspire

The Results

Private and Secure – Discrete platform and customised app, accessible only with credentials

Content-rich and inviting

Dedicated website with trailers, tasters and “sign-up” facility, 3 distinct podcast formats (more planned)

In only 9 months:

65 episodes
3000 subscribers
100k downloads
960k listening minutes

Client Interview

Tam McGregor

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Published by
Tam McGregor
Tags: case_study

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