Case Study – Selfridges – Hot Air

The Magic

Culture is something that can be hard to define, yet it has the power to absorb and excite us. It’s a fundamentally human thing that we all feel and understand.
Hosted by writer Natty Kasambala, Super Culture tells the stories of remarkable people who are inspiring change, joy and positivity in their artistic fields. Hearing about their early influences and the cultural moments that have shaped their careers, tastes and outlooks on life is a remarkable connection with the journey that many incredible people have undertaken to achieve success.

The Results

“A beautifully produced podcast series, with a variety of in-depth, well researched and heavily sound designed stories. The judges were impressed with the brands sophistication to place the stories at the centre and let the Selfridges story come from the podcast’s success.”

Winner: Best Branded Content of the Year (British Podcast Awards)