What is a branded podcast?
The idea of creating branded content for your consumers is not new – advertorials have been around for decades. But how do you engage an audience that doesn’t want to be sold to? How do we grab the attention of an audience that actively rejects brands that are constantly trying to sell to them, or that don’t align with their own personal values?
To succeed, adverts must be more subtle than ever yet highly capable of engaging an audience. And that’s where branded podcasts come in.
Working with Auddy
Curious to understand how we work? Take a look at our process and support network below
Why do I need a branded podcast?
Case studies to get you inspired…
What does
A branded podcast sound like?
Take a listen to some of our previous branded shows.
Take a look at our latest tips on
creating podcasts for brands
Let's work together